Shannon McKenna

Our Role

Brand Strategy

Brand Identity

Branded Website

Brand Awareness

Overview

Shannon McKenna's project soared as high as her aspirations, aiming to build not just a website but a community for aerial arts enthusiasts.

The design needed to capture Shannon's formidable presence—her "Wonder Woman" persona—while remaining true to the essence of aerial arts, symbolized by the clever incorporation of a carabiner into the SM logo design.

The website serves as a hub for her expansive knowledge, offering resources, workshops, and the "The Artist Athlete" podcast, all while integrating community-building features. This digital platform not only showcases Shannon's expertise but also fosters a space for aerial artists to connect, learn, and grow together.

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Shannon McKenna

Founder and Coach

Brand Assets

Here, we laid the foundation for the brand. We examined the current status and future ambitions, understood its audience, refined its offerings, and analyzed its market. The result was a tailored strategy that synced perfectly with the brand's goals.

Brand Strategy

In this stage, the brand’s visual identity came to life. Through careful exploration of style and personality, a collection of design elements was forged that distinctively told the brand’s story, ensuring it resonated and endured.

Brand Identity

The website was created as the digital expression of the brand. Starting with a clear blueprint, the process moved through design and development stages, ensuring every page reflected the brand's strategy and identity.